HAAL Pop Up at keylime Tokyo

Hello everyone.

This is Kubo from keylime Tokyo.

In today's journal, I would like to introduce the pop-up event we will be holding starting next week.

From Friday, September 19th to Tuesday, September 23rd, keylime Tokyo will be holding a five-day pop-up event for a new leather brand, "HAAL."

HAAL, which we are introducing this time, is a new brand that started this season.

First, I would like to tell you a little about the brand.

"Skill is Soul"

Something to carry and to express

Something to be by your side

It is something that holds beauty

HAAL is a brand that conveys the skill and soul of the artisan.

We want to deliver to you what is born from their hands.

We want to connect you with the passion poured into them.

"Have an amulet"

We want to be by your side, like a charm.

May HAAL become a precious object that protects you.



These are the words used by the HAAL designer to express the brand.

Guided by the motto "Skill is Soul," the brand aims to draw out the potential of leather through the hands of artisans.



By using a single piece of leather without waste and minimizing unnecessary sewing and processing, the items allow you to feel the texture and vitality of the material itself. The charm of HAAL is shaped by the unique chance and individual differences inherent in leather, ensuring that no two items are exactly alike.

For this first collection, you can explore a wide range of products. The lineup includes minimalist wallets and card cases that seamlessly fit into your daily routine, bags made from deerskin and shearling that truly showcase the inherent character of the leather, and even delightful accessories like carabiners that incorporate traditional craft techniques.

The items, which are simple yet have a sculptural presence, are sure to enrich your everyday life.



It's rare to have the opportunity to experience a brand from its very beginning. This is a valuable chance to witness the moment when a new form of craftsmanship comes to life.



Event Period: September 19 (Fri) - September 23 (Tue)

Venue: keylime Tokyo



While we are normally closed on Tuesdays, we will be open due to the public holiday, so the event will run for five days until Tuesday.



Director Seki is proud to introduce HAAL, and we hope you won't miss this first collection.



The event starts next week. We look forward to seeing you there.



We are also open today from 12:00 p.m. and sincerely look forward to your visit.



Kubo

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TEL : 03-6303-1987

Mail : contact@keylimetokyo.com

1F Watanabe Bldg., 2-52-11 Gohongi, Meguro-ku, Tokyo 153-0053