Oblada Hemp Denim Returns

Hello everyone,

This is Kubo from keylime Tokyo.

Today, I’d like to reintroduce Oblada’s Hemp Denim Pants, as we’ve added a new color and restocked the previously sold-out classic shade.

Oblada is the original store brand of CINCH, located in Yoyogi-Hachiman.

These pants, made from a custom-developed hemp-blend denim fabric created when the brand was first established, are a special edition made exclusively for keylime Tokyo with a men’s fit.

The previously released Indigo color was very well received and had been sold out for quite some time—but we’re happy to share that it is now back in stock.

This time, we’re also introducing a new color: Ivory.

With a soft, slightly yellow-toned hue that avoids stark whiteness, it pairs beautifully with the textured, rugged look of the hemp-blend fabric.

The thoughtful color contrast across different parts of the garment also adds a sense of design sophistication, making it a piece that feels truly special to own.

The fabric is made from a custom-developed hemp-blend denim, unique to the brand.

The visible white hemp fibers on the surface create a distinctive texture, and as you wear the pants over time, the fabric develops even more character and depth.

A custom men’s pattern was developed from scratch specifically for these pants, with a zipper fly inspired by the classic 505 silhouette.

The waist is clean and set with a slightly shallow rise. While wearing them true to size offers a neat fit, we also recommend going one size up and wearing them low on the hips for a more relaxed silhouette.

The legs fall straight down toward the hem, and we suggest wearing them slightly cropped without rolling them up for a clean finish.

With repeated washing, the white hemp fibers will gradually soften and blend in, allowing the texture to evolve over time.

These pants are one-wash, so there won’t be significant shrinkage, though a minor change of around 1cm may occur. Please refer to the Size Guide on the Indigo product page for details.

The restocked Indigo color is already available on our online store.

You can view the product page here.

また、下記のブログでは、ディレクターの関が2ヶ月着用したレポートを公開しています。穿き込んだ後の雰囲気など、リアルな着用感をぜひ参考にしてみてください。

Livin' in Paris - Oblada after 2months

生地そのものに興味を持ってくださった方には、Obladaのディレクター・染谷さんが開発時の背景を語った記事もおすすめです。

CINCH clumn - Oblada HEMP DENIM

CINCH clumn - Oblada NEW HEMP DENIM

気になる方は、ぜひ店頭でその風合いや穿き心地を体感してみてください。

本日もkeylime Tokyoは12:00よりオープンしております。

皆さまのご来店を心よりお待ちしております。

keylime Tokyo 久保