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S H | Cotton Regular Collar Shirt(Alumo)

Hello everyone.

This is Kubo from keylime Tokyo.



As the temperature has finally stabilized, I’ve noticed a new lightness in the outfits of people passing by on the streets.

With spring—the season of new beginnings—upon us, we are excited to announce the arrival of our "Ultimate Basics," a collection we present with the utmost confidence.

In today's Journal, we are featuring the Cotton Regular Collar Shirt (Alumo) in White from S H.

This is the first white regular collar shirt released by S H in quite some time.

The regular collar shirt is the very identity of S H.

While the brand's original Oxford fabric was once the staple, the brand's philosophy has recently been refreshed. The current direction allows Director Seki to select and give form to fabrics that truly resonate with him at any given time.

This white shirt is the first of its kind to be released under this new creative structure.

The greatest allure of this shirt lies, above all else, in its "fabric."

It features white poplin from Switzerland’s ALUMO, widely regarded as the world's finest shirt fabric manufacturer. The textile is woven with exceptionally delicate single yarns—95/1 for the warp and 133/1 for the weft.

The moment you slip your arms through the sleeves, you’re greeted by a surprising lightness and that distinct crispness unique to poplin. The densely woven fabric carries a refined luster, lending an air of sophisticated elegance.



A central theme of S H cotton shirts is that they look effortlessly cool even when worn unironed. This Cotton Regular Collar Shirt has also undergone a garment wash, featuring characteristic puckering around the seams. This ability to create a sense of "nuke-kan" (a relaxed, effortless feel) without being too neatly tucked away is a signature element of S H.



Since launching last week, the shirt has been highly well-received by customers who have tried it on in-store. While it looks wonderful with the cuffs buttoned up, we often suggest a more "relaxed" styling—rolling up the sleeves or wearing it over a high-neck inner tee with the top two buttons boldly undone. This styling shift often changes the entire impression, leading many customers to exclaim "

S H

Cotton Regular Collar Shirt (Alumo)

100% Cotton

Size: S, M, L

Color: White

¥35,200 (Tax included)



Our online store also features a "Buyer's Note" by our director, Seki. Please take a look at that as well.

View the product page → [Here].

keylime Tokyo is open from 12:00 PM today.

If you are interested in this shirt, we invite you to visit us and try it on for yourself.

We look forward to welcoming you to our store.



Kubo, keylime Tokyo

#SH #Journal



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TEL: 03-6303-1987

Mail: contact@keylimetokyo.com

Watanabe Bldg. 1F, 2-52-11 Gohongi, Meguro-ku, Tokyo 153-0053

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